‘LED is a light revolution,’ said Steve Howard, chief sustainability officer for the Ikea Group. ‘With household electricity bills continuing to rise rapidly and global energy consumption increasing, a small LED bulb can have a very big impact. It uses much less energy than a traditional bulb and brings a lot of home furnishing potential to the home. Building on our belief that everyone should be able to afford to live more sustainably at home, we will make sure our LED prices are the lowest on the market.’
The company commissioned a survey conducted by YouGov of 6,000 consumers in the UK, China, Russia, Germany, the US and Sweden, looking at people’s perceptions and use of LEDs. It found that many people were unaware of the benefits of LED but 60 per cent expressed an interest in switching if it could help them save money.
The survey found a high penetration of LED lamps in homes in China (80 per cent) and Russia (65 per cent), but significantly lower in the US (43 per cent).