News, Retail

Enigma solves Carpetright conundrum

Retail Enigma: the brief at Carpetright called for low energy and high colour rendering

Enigma Lighting’s high CRI LED products have been used to achieve the bright welcoming retail space required in Carpetright’s new concept stores.

Carpetright, the specialist carpet and floor coverings retailer, has launched four new concept stores this summer, the first stage of a national brand revitalisation strategy. Existing stores in Clapham, Royal Tunbridge Wells, West Thurrock and Reigate were transformed to showcase a new and innovative approach for the flooring retailer on high street and retail park locations.

Enigma Lighting was approached by True Story, a creative agency for retailers and brands, to design and supply a fully LED scheme that ensured an average illuminance level of 800 lux using products with a high colour rendering index of 90+ to ensure all flooring materials could be seen in their true colour.

To achieve the base illuminance level throughout the store, Enigma supplied its latest 600 x 600 lay in 50W LED panel, with a colour rendering index of 92. The panel is both practical, yet stylish for the retail environment and offers low energy with a true colour output.

Accent lighting onto the merchandise on display was provided through Enigma’s directional Maxi Gimbal Twin Recessed fittings and Wave LED Track Spots. This solution achieved the focus required but also offers the freedom to adjust through the Track Spot. Both luminaires were fitted with the new Osram PrevaLED Z4 COB LEDs.

“We are well practised in providing lighting solutions which offer both low energy and high colour rendering,” says Enigma Lighting’s sales director Paul Shoosmith. “Being specialists in this field, our Enigma range of products provides great quality, design-led solutions with quick delivery which is so vital. We are very proud to have been asked to design and supply the lighting for this project and be associated with such a well-known brand – we are delighted with the results.”

The two retail park sites had an additional double height space. To avoid a warehouse feel within the retail area, Enigma used a 12000 lumen CRI 90+ LED High Bay fitting to ensure a welcoming bright space for the store.

Feature pendants in custom finishes have been used prominent display areas to give the space a design feature as well as practical luminance.

All the fittings were pre-wired by Enigma prior to delivery to allow for quick and easy installation on site.