It is almost impossible when you are equipped with a global positioning system to get lost, but trying to navigate your way around a colossal shopping mall is often another matter.
Indoor positioning will make this a thing of the past soon, just like GPS tossed getting lost on country B roads onto the ash heap of history.
At our upcoming Lighting Fixture Design Conference in London, we will examine indoor positioning, a new technology that relies heavily on lighting.
Although the technology is growing, it is not yet widespread. Last month Acuity Brands announced that it has deployed lighting-based indoor positioning systems (IPS) in swathes of retail space across the US.
The company reported that it has deployed its fully commercialised IPS solution in nearly 40 million ft2 of retail space.
Retail stores like Target have been deploying lighting-based indoor positioning technology also, as reported by this magazine some months ago. Walmart is also thought to be trialing the technology.
IPS communicates with end user’s smartphones, via either the modulation of LED lightwaves, a technology known as visible light communication (VLC), or via Bluetooth chips embedded in ceiling luminaires.
The lights are then able to welcome shoppers to the store and then direct them to discounts of particular interest to that individual.
The system can then send data about the customer’s actions to the cloud, giving the retailer and its suppliers valuable insights on sales and shopper behavior.
Acuity announced last summer that it was providing Target with smart lighting technologies in stores and distribution centers to reduce energy and improve illumination.
Benjamin Brudnjak of Osram will guide the audience through the benefits of indoor positioning at the conference, a technology that is sure to be at the forefront of the lighting industry’s future.
- The LED revolution has concluded, prices are falling and the industry’s attention is turning to the digital world, to Li-Fi, the internet of things and smart cities. Lux’s curated and timely Lighting Fixture Design Conference will help lighting industry professionals to map out a strategy for the new digital lighting world and help them to take advantage of the changing scene. The event will take place in London on the 21 – 22 of February 2017 at the Cavendish Centre . You can find out more about the event here and you can register to attend by clicking here.