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How can short product cycles work to your advantage?

Apple are masters at using the quickly changing product cycle to their own advantage.

Advances in lighting technology have been moving at a rapid pace for years now and show no signs of slowing down. The result of this is that products are spending less and less time on the shelves before they are superseded by a newer model.

At this week’s Lighting Fixture Design Conference, Lux will discuss the best ways for firms to tackle this challenging atmosphere.

The recent revolution that has seen the lighting sector transformed into another wing of the electronics industry, has meant that firms now have to deal with much shortened product cycles than normal.

At this week’s conference, Brian Price, Lecturer in Engineering and Applied Science at the University of Aston, will consider how learning the lessons of other industries will help lighting firms out of their current quandary.

Innovation and quick thinking are often the attributes that lead to consistent profit, but how do firms go about finding and then sustaining this kind of mindset? How can firms adapt a product after a launch in order to keep it current? And how can a firm best respond to customer feedback when updating an old formula?

Successfully managing the development of a new product is primarily down to managing risk and dealing with problems artfully when they arise. But what are the best ways to do this? How can firms go about utilising prior experience and the knowledge of experts to keep their products fresh and attractive to a changing market?

Brian Price will reveal the answers during his talk which will take place on the first day of the two day conference. You can see a full programme for the event here

  • The LED revolution has concluded, prices are falling and the industry’s attention is turning to the digital world, to Li-Fi, the internet of things and smart cities. Lux’s curated and timely Lighting Fixture Design Conference will help lighting industry professionals to map out a strategy for the new digital lighting world and help them to take advantage of the changing scene. The event will take place in London on the 21 – 22 of February 2017 at the Cavendish Centre. You can find out more about the event here and you can register to attend by clicking here.