News, Retail

Tabloids attack industry over changing room lighting

Oxford Street in London. Are high street favourites using lighting to dupe us into buying clothes?

A post by a Russian blogger highlighting the way that light is used in shop changing rooms to improve people’s appearance has led to the industry taking a bashing in the British tabloids. 

The blogger, who writes under the name Adme, placed images she took in the changing rooms of a range of famous high street names ,including Zara and H&M, side-by-side of an unflattering picture she took of herself at home.

The lighting in the photographs (which appear below) appear to change skintone, hair colour and figure, creating completely alternative images.

The pictures led newspapers, including The Daily Mail and The Sun, to ask if the high street’s attempts to flatter us into buying clothes, thanks to artfully installed lighting, had gone too far.



2) Mango







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