The use of pastel coloured uplights in retail displays has been found to increase sales in a new study. The installation of the lights in a particular area of a store in Germany were found to increase basket values by six percent.
The same combination of coloured lights also increased customer visits to the revamped section of the store by 15 per cent when compared to an area lit with standard store lighting.
Philips Lighting produced the study in conjunction with major German grocer, Globus, with the expressed aim of finding lighting that increased sales.
‘As a retailer, to stay ahead of the competition, you have to create a multi-sensory environment and a ‘wow-factor’ in your stores,’ commented Norbert Scheller, store manager at the Globus supermarket in Saarbrücken where the experiment took place.
The researchers spent two months testing different lighting conditions in the supermarket. Three settings were tested, including the store’s uniform overhead lighting, regular spotlights and a combination of spotlights with pastel coloured uplights.
Retailers have traditionally lit stores using uniform, white, overhead lighting. The research showed that the 58 spotlights used in the experiment strengthened the appearance of products by increasing contrast.
Adding coloured uplighting, aimed at the ceiling, also helped to differentiate the promotional zone, making it more visible.
- Lux will be holding a Connected Lighting in Retail Conference at the Cavendish Centre in central London on Wednesday 27 September 2017 . The event will consider how connected lighting can be utilised to interact with shoppers and what new technologies are best suited to this task. The conference will also advise you on the best ways to become a player in this exciting emerging market. You find out more and register to attend by clicking here.