Feature, Retail

Functional design brings simplicity to fashion house

Corcel Concept Store and Cafe

The interior lighting of Corcel Concept Store & Café was redesigned in a modern style by the brillinat minds of Fagerhult and T.Zed Architects. The functional, minimalist design suits the purpose perfectly and doesn’t draw any attention away from the store itself – exactly as requested.

Corcel Concept Store & Café is undeniably a store that Dubai has been missing: you could think of it to be ‘straight outta’ New York or Shoreditch but in fact it is a brainchild of a Dubai-based Swedish entrepreneur Christian Frealdsson. Under one roof, Corcel combines a retail store and a bagel house, selling some of the most prominent brands in the world. On the project, Fagerhult worked alongside Tarik Zaharna, the founder of T.Zed Architects, the progressive, award- winning international architecture and design practice based in the UAE and operating internationally. A strive to innovation of all parties led to creating a modern and diverse lighting design which looks right in place in the region’s most up and coming design hubs.

Lighting has been used where necessary to highlight certain parts of the shop

The design idea was to combine functional track lighting and recessed lighting with a large amount of decorative lighting throughout the store. From custom made linear tubes suspended through the main store right the way to the De Vorm pendants in the café section of the store, the space is inviting and impressive. The main feature of the store is the back wall with an eye-catching print design: it was imperative for the lighting to not take away from it. The signature Fagerhult ‘minimalist’ approach was to place track lighting only where it is most necessarily required. This allows the fittings to contribute to the lighting effect without drawing attention to the installation itself and to save on the energy consumption, of course. Conceptualism at all levels.

As retail in general is currently inundated with unjustifiably high lux levels with a questionable number of luminaires, it was ‘a fun challenge’ for the designers to step away from the trite design and go along the Scandinavian clean philosophy of employing as much daylight and as few artificial light sources as possible to achieve the almost theatrical effect. By day, the store is lit perfectly by a wash of natural daylight but by night is the time when the store comes alive. Pools of light draw the consumer into the store; dark floors, bright display walls give the contrast which the eye requires. Mix of colour temperatures aid the intrigue and nails the whole concept as simple, modern and extremely effective.