Lighting Controls, News

Buyer steps in to revive troubled lighting controls firm

Organic Response sensor modules embedded in light fittings communicate with each other in a unique ‘distributed intelligence’ topology, allowing responsive lighting control, remote monitoring and the compilation of occupancy data.
Organic Response founders Chris Duffield and Danny Bishop with the firm’s ground-breaking sensor module in Melbourne.

Fagerhult has announced that it has made an investment in Organic Response, the troubled lighting controls firm that slipped into administration last month.

The company is hoping to utilise Organic Response’s knowledge and expertise to develop its own abilities in the increasingly crucial data analytics and control sections of the lighting market.

Faherhult has purchased the intellectual property rights of Organic Response, as well as some of the company’s assets that relate specifically to the lighting control and building analytics sections of the business.

‘We acted due to the significant value and potential we see in their lighting control products and analytics technology,’ said the CEO Fagerhult Group, Johan Hjertonsson.

The Australian start-up, which pioneered an innovative controls topology in which luminaires share intelligence, went into administration at the end of February, raising concerns among corporate customers who invested in the technology.

Organic Response equipment has been sold in light fittings from well-known lighting brands, including Feilo Sylvania, Whitecroft and Fagerhult, and the company was developing an ‘Internet of Things’ offer in which the luminaire-mounted sensors generate data for cloud-based analytical software.

‘Lighting controls and data analytics is an increasingly important part of the lighting solutions space. Fagerhult looks forward to working on further developing the Organic Response technology platform and bringing new solutions to our end customers.’

Johan Hjertonsson – CEO Fagerhult Group

‘Lighting controls and data analytics is an increasingly important part of the lighting solutions space,’ Hjertonsson concluded.

‘Fagerhult looks forward to working on further developing the Organic Response technology platform and bringing new solutions to our end customers.’

The collapse of Organic Response sent shockwaves through the lighting arena, as many IoT start-ups are currently entering the market and the industry as a whole is pinning its hopes on the technology and its integration into lighting products.

Whitecroft Lighting technical director Paul Cassidy described the news of Organic Response entering administration as ‘frustrating and disappointing’.

‘It is a lesson to all Internet of Things companies,’ he said. ‘There’s a lot of buzz about this technology, but there are not enough people actually buying the technology yet.

‘Organic Response was a very ambitious company, but they spent too much to stay ahead of the market. 

‘The development of the Internet of Things is not like the development of LED. You have to put a lot more money on the roulette wheel with IoT and you can only bet on single numbers. The costs to stay in the game are increasing and the challenges for smaller companies are getting larger.’

 

VIDEO – Watch Organic Response founder Danny Bishop explain the concept to Lux at the company’s launch at Light+Building:

  • Internet of Things-based lighting control, data capture and security will be a key theme of LuxLive 2017, which takes place on Wednesday 15 November and Thursday 16 November at ExCeL London. For more information, and to register for free, visit www.luxlive.co.uk.