Feature

Shoe Stores

‘The whole point of lighting an artwork is to allow viewers to appreciate the detail – and that’s what shoe display lighting is all about’

There was a time when the high street shoe shop was in its full pomp, but the title of Most Over-Represented Retail Sector in the High Street has, of course, long been lost to coffee shops.

There is a general tidiness to the way that shoes are displayed that gives the shop designers a better chance of producing something that’s worth looking at.

A shoe is not much – but an entire wall is an artwork.

Retail Hell – Foot Asylum

Mary: Tortuous ceiling details that must only make it harder for the contractor to install. Worst of all – not enough light on the product.

Tom: Horrific oppressive store with overhead lighting everywhere, yet still the merchandise yearns for more. Quite a skill in itself. I don’t have any more to say as I ran out the store.

Retail Heaven – Schuh

Mary: A vibrant interpretation of the brand – good use of cooler light.

Tom: A great design which is really in touch with the clientele for Schuh. Cool and trendy scheme, with a flexible track and spot system and some central decorative items like the encapsulate tubes that add to the ‘fresh and slick’ trainer industry vibe at the moment.

 

Click here to return to the main article.