ORGANISERS OF this year’s LuxLive 2018 exhibition say registrations for the event are running at over 52 per cent higher than this time last year, signalling the possibility of a record-breaking attendance in November.
LuxLive chiefs say the reasons for the dramatic rise in the numbers of people expressing interest in attending the two-day lighting show are three-fold: new, high tech marketing techniques, the extensive targeted programme of content and the launch of the new ‘event within an event’, Property Technology Live.
For the first time, the company is using ‘big data’ techniques to target busy, difficult-to-reach end users. ‘In previous years, we have used traditional marketing techniques to promote the event,’ said LuxLive content director Ray Molony.
‘That includes the stuff you’d expect such as print, email, direct mail, content marketing and social media. However, this year we have added to that an ambitious data science operation which is new to us but is really yielding results and we’re quietly confident that it will convert into footfall come November.’
Also driving engagement is a raft of new content. The show, Europe’s largest annual lighting event, will feature a new conference, Property Technology Live 2018, and the most extensive speaking and educational programme to date, comprising eight conferences taking place in no fewer than six arenas and theatres.
Property Technology Live 2018 is backed by big names including Bluetooth, Philips and Gooee and will explore how digital platforms, including the Internet of Things, is creating enhanced environments and delivering data for actionable insights for building owners.
The event takes place on both days of the show – Wednesday 14 November and Thursday 15 November 2018 – at a huge, specially-built arena at the heart of LuxLive and includes two days of free talks, masterclasses and debates from industry experts, including some of the world’s leading property developers and operators including WeWork, British Land, CBRE and JLL.
The speaker programme includes sessions on the new version 2 of the WELL Building Standard, an exploration of how lighting has boosted productivity at CBRE’s Amsterdam office by 18 per cent and explorations of disruptive technologies such as indoor tracking, Li-Fi and continuous disinfection using LED lighting.
A separate one-day conference, Lighting for Workplace and Wellbeing, will feature Europe’s largest so-called human centric lighting installation at Innogy in Prague. The project involves over 2,000 light fittings providing dynamic illumination for 550 workers across 10,000 square metres.
Meanwhile, taking part in the Lighting for Retail and Hospitality conference are Sainsbury’s and Tesco; they’ll explore how lighting can boost sales.
The Lighting for Museums and Galleries conference brings together experts from the world or art and curation to discuss the latest wave of leading-edge installations, including massive LED installations.
The one-day Lighting for Transport and Infrastructure conference, taking place on Thursday 15 November, focuses on the illumination of transport networks such as roads, rail, airports and ports as well as large-scale energy, utility and regeneration projects. Kier, WSP and GIA Equation are among the speakers.
The Safer Cities conference explores how lighting and other interventions can help the fight against anti-social behaviour, vandalism, crime and suicides in our cities. Speakers include the London Borough of Hackney, the London School of Economics and former Metropolitan Police experts Mark Pollard and Ann Burroughs.
The Escape Zone is a dedicated emergency lighting conference, which brings together the top experts in the field to answer all the key questions. Speakers include Volvo, BSI, Historic England, University College London and the Fire Industry Association.
The Lighting Industry Association Lighting Academy is a free educational programme designed to demystify key aspects of lighting.
- LuxLive 2018 takes place at ExCeL London. All the conferences are free to end users and specifiers and approved for CPD points. To view the full programme of events, click HERE.