FRENCH LUXURY goods giant Louis Vuitton has unveiled the much-anticipated revamp of its flagship London store on New Bond Street.
The refurbishment – to a design by longtime collaborator and architect Peter Merino – coincides with the shopping district’s £10 million makeover in anticipation of the opening of the Elizabeth Line railway station.
A key element is dramatic lighting to a design by George Sexton Associates, with the wow factor delivered by a 5m x 3m light feature which shoppers will encounter when first entering the building.
The statement installation comprises four huge light panels with dynamic colour-changing and scene setting, punctuated by spotlights in recessed slots.
Supplied by Canadian specialist TLS International, the larger panels contain some 2,860 RGB LED pixels, while the smaller ones have 1,300 each, all driven by a proprietary DMX pixel-control system.
Concealed 120mm behind a diffusing stretch-PVC material, the LED array is created using TLS International’s unique modular Lumicloud Digital platform.
It’s a self-tensioning design, which makes it dramatically easier and faster for installers as there’s no need to individually attach the columns of LEDs.
It comprises a series of narrow circuit boards, each containing a row of pixels, which are attached to a combined 24V DC power, control data and structural-suspension cable to form a ladder arrangement.
The installers attach one end to the supporting wall, tension it at the ends, and connect power and data at one end.
The flexible tension cables allow the system to fit many organic and unusual shapes.
It also features a magnetic auto-alignment system which makes large installations easier to install by automatically aligning rows with the adjoining ones thanks to clever magnetic contacts.
The units also feature an optically-efficient reflective backing which seals the unit, prevents the ingress of dust and, crucially, increases the light output by 15 per cent.
Store managers can use a palette wheel on the pre-progammed Nicolaudie Stick-DE3 DMX controller to tune the LEDs to reflect Louis Vuitton’s current marketing campaigns, fashion colour ways and seasonal moods.
Main pic: Louis Vuitton