A FASHION brand has unveiled its flagship store which features tuneable white lighting controlled by an intelligent Bluetooth mesh wireless control system.
Chinese brand ENG’s outlet in central Shanghai features a ‘light-on-demand’ app-based platform which allows managers to set the various lighting effects throughout the aisles, walkways and shelves to highlight the details and texture of the displays and to illuminate them in their real colours.
Using an app (both iOS and Android), store managers can turn the luminaires on and off, dim them or group them from anywhere within the sales area.
This allows for the quality of light to be adjusted quickly and flexibly to the respective display or sales area.
LED drivers and communication modules are connected in five mesh networks. These networks can be operated completely without an additional gateway thanks to wireless technology.
Calibration by the drivers and LED modules ensures high white light quality from 2700K to 6500K – at constant luminous flux in all colour temperatures and perfect colour consistency between systems and luminaires.
The built-in Tridonic DT8 PRE drivers offer dimming between 1 and 100 per cent using the Dali protocol.
The store welcomes its customers with basic lighting that provides a soft shimmering background for the merchandise displays.
Tunable white gives the impression of natural light discreetly blending in with the room architecture.
This landscape is broken up by spotlights and downlights precisely where the customer’s focus needs to be directed – to interior details or specific merchandise.
At the same time, the ceiling lighting always remains in the background while walls and doors stand out from their surroundings.
Thanks to the lighting installation, customers can experience the store in new ways again and again, says the brand.
‘Almost imperceptibly, it conveys ENG’s fashion trends and design language, creating a unique shopping experience’.